Every organization needs to have certain fundamental tools and processes to scale. The RAMP Playbook is a framework that any company can use to build the scaffolding for growth.
• What we do/sell (product/service)
• Who we sell to (target customer)
• Why they buy from us (value proposition / product-market-fit)
• How we're positioned vis-à-vis competition
• North Star: What does success look like in 1, 3, 5 years (pace)
TEMPLATE: here
• Monthly Financial Model, with historical actuals and forecast goal
• 13-week Simplified Cashflow
TEMPLATE: here
• Brand definition: copy, images, voice
• Marketing: PR, paid, social, events, content
• Sales motion: sales funnel, stages, outbound/conversion activities, goals
• Features and releases (what, why, when)
• Decision making framework(s)
• Delegation framework
• Coaching others for high-performance
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